The truth of the matter is, most of the people in my industry are sales monkeys. I should know, to some that’s what I may seem like.
I worked for one of the ‘majors’. I spent almost 10 years in the industry. I’ve attended all of the conferences. And I have seen all of the types of people we label a success and failure in this business.
A couple of my favorites are still the rich boy or girl playing banker with their family and friend’s money. Then there’s the hard nose, pushy person who argues their way into your wallet, gotta love ‘the street’ in them. And the truth is, we know this. Yet, we perpetuate the cycle. Over, and over, and over.
We trick ourselves into thinking that if "so and so" is working at "such and such", then ‘this is what we should do’– this is how it works. The media perpetuates it with guru worship, because you watch. Hollywood aids in it, with sexy voice overs ’cause it pays the bills. Politicians live by it because it’s easier. And if you really took the time to look, you’d notice– Wall Street is exactly like Amway; top heavy.
The thing is, we know from behavioral science, the human condition likes to forget. Otherwise, we cannot be so brain-dead to think another $20 million in an ad campaign is going to make us forget. How many times have we been burned, by the very people who feed us our information? Oh, no…
After much thought and personal debate about where to host such an endeavour to change this lemming movement, I’m starting a new series here at GDP.
Everything your broker won’t tell you. Are you ready?
