Here is a list of Every ETF out on the market right now.

Wikipedia: ETF

Sounds like the beginning of a decent joke, but really it’s the new reality facing a water short world.  Here’s a great interactive chart on the water footprint for some of your household items.

While water seems like a sure fire gold mine of the 21st century, investing in water is not without it’s risks.  The biggest risk facing the industry right now is it’s size.  Most of the companies listed in widely traded Exchange Traded Funds for water are Small Caps.  In this environment, these Small caps are facing a big headwind with tough financing, tough sales (Obama’s plan is but a small dent), and the collective “playing it safe” attitude about new and probably “unprofitable” technologies.

Here is a Water ETF though–Ticker: PHO

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Disclosure: We own PHO for select clients.